21 Days to a Big Idea
From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold. Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts. By investing less than an hour a day for twenty-one days, you will: 1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up. Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea. "Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL
Dignity at Work
Dignity at Work describes workers' efforts to maintain and defend their dignity in the workplace.
Writing Logically Thinking Critically
This concise, accessible text teaches students how to write logical, cohesive arguments and how to evaluate the arguments of others. Integrating writing skills with critical thinking skills, this practical book teaches students to draw logical inferences, identify premises and conclusions and use language precisely. Students also learn how to identify fallacies and to distinguish between inductive and deductive reasoning. Ideal for any composition class that emphasizes argument, this text includes coverage of writing style and rhetoric, logic, literature, research and documentation.
Find out where great ideas come from. A father cleans up after his toddler and imagines a cup that won't spill. An engineer watches people using walkie-talkies and has an idea. A doctor figures out how to deliver patients to the operating room before they die. By studying inventions like these — the sippy cup, the cell phone, and an ingenious hospital bed — we can learn how people imagine their way around "impossible" problems to discover groundbreaking answers. Pagan Kennedy reports on how these enduring methods can be adapted to the twenty-first century, as millions of us deploy tools like crowdfunding, big data, and 3-D printing to find hidden opportunities. Inventology uses the stories of inventors and surprising research to reveal the steps that produce innovation. As Kennedy argues, recent advances in technology and communication have placed us at the cusp of a golden age; it's now more possible than ever before to transform ideas into actuality. Inventology is a must-read for designers, artists, makers—and anyone else who is curious about creativity. By identifying the steps of the invention process, Kennedy reveals the imaginative tools required to solve our most challenging problems.
Build for Change
Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience—whether good or bad—can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future. Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can—and must—be done to ensure sustainable success in the new digital era: Relate to the new generation of consumers, and understand their preferences and demands Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes Learn how to overcome the fatal flaws of current technology fads Rethink organizational roles to drive adaptive and transformative innovation Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.
The Immobile Empire
Drawing on varied primary source materials, including secret Chinese intelligence reports and British journals, this intriguing study captures the collision between East and West that occurred during Britain's abortive 1793 attempt to open China to Western trade. Original.
IDEA TO EXECUTION
Ari Meisel and Nick Sonnenberg recently launched a profitable Virtual Assistant (VA) business in just one day - challenging the startup mentality that every new venture requires months of planning and a large investment of capital. Their VA business was born from scribbled notes on a cocktail napkin during dinner and was an up-and-running less than 24 hours later. By following their 3 step process: Optimize, Automate, Outsource, they leveraged free, readily available digital tools and apps with no outlay of cash whatsoever. Meisel and Sonnenberg reveal tactics for building a scalable business in today's world. This fascinating and informative book chronicles their first year in business together. An essential read for any entrepreneur. It follows their journey from idea to execution, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.
OCA OCP Oracle Database 12c All in One Exam Guide Exams 1Z0 061 1Z0 062 1Z0 063
This Oracle Press certification exam guide prepares you for the new Oracle Database 12c certification track, including the core requirements for OCA and OCP certification. OCA/OCP Oracle Database 12c All-in-One Exam Guide (Exams 1Z0-061, 1Z0-062, & 1Z0-063) covers all of the exam objectives on the Installation and Administration, SQL Fundamentals, and Advanced Administration exams in detail. Each chapter includes examples, practice questions, Inside the Exam sections highlighting key exam topics, a chapter summary, and a two-minute drill to reinforce essential knowledge. 300+ practice exam questions match the format, topics, and difficulty of the real exam. Electronic content includes interactive practice exam software with hundreds of questions that include detailed answers and explanations, and a score report performance assessment tool Ideal as both exam guide and on-the-job reference The most comprehensive single preparation tool for the Oracle Database 12c OCA and OCP certification exams
The Coming Energy Revolution
There is a new and exciting revolution coming. It will dramatically change our landscape, our environment, our economy, and our lives. It will provide each and every one of us with a truly unique sense of independence. It will mark the end of oil-influenced politics, and the beginning of a bright new millennium - a time in which we all will have our own unlimited sources of nonpolluting energy. However, it will not come without a struggle, as history has already shown. The Coming Energy Revolution provides us with an intriguing and insightful look at the forces behind the free-energy movement. The Coming Energy Revolution introduces us to some of the inventors, both past and present, who have insisted that we are surrounded by a sea of energy that we can tap once we have learned nature's secrets. Conventional science says that space is cold and still, and that what energy does exist cannot be put to useful work. The new-energy innovators say that conventional science is wrong, and that new-energy research is being suppressed by a combination of scientific inertia and corporate self-interest. But the suppression cannot last, as this book shows - there are simply too many inventors who are close to new-energy breakthroughs. The Coming Energy Revolution examines the technologies on which these inventors are working. There are magnets that can redirect the energy of space. There is a gentler form of nuclear energy that can take place on a table top. There is hydrogen, a clean, abundant fuel that can be produced wherever needed. There is a form of hydropower that does not rely on massive dams. And there are other forms of new energy. The Coming Energy Revolution looks at them all, and at the kinds of changes that will be needed to overcome the roadblocks between our old-energy present and our new-energy future.
Schaum s Outline of French Grammar
Tough Test Questions? Missed Lectures? Not Enough Time? Fortunately, there's Schaum's. "This all-in-one-package includes more than 550 exercises with answers to sharpen your French grammar skills. Plus, you will have access to 90 minutes of downloadable audio files for additional practice--it's just like having your own virtual tutor! You'll find everything you need to build confidence, skills, and knowledge for the highest score possible. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. Helpful tables and illustrations increase your understanding of the subject at hand. This Schaum's Outline gives you 578 practice exercises Easy-to-follow review of French grammar Support for all the major textbooks for French courses Free audio download for additional comprehension practice Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time--and get your best test scores!