Legal Guide for Police
Legal Guide for Police, 10th edition, is a valuable tool for criminal justice students and law enforcement professionals, bringing them up-to-date with developments in the law of arrest, search and seizure, police authority to detain, questioning suspects and pretrial identification procedures, police power and its limitations, and civil liability of police officers and agencies. Including specific case examples, this revised edition provides the most current information for students and law enforcement professionals needing to develop a modern understanding of the law. Authors Walker and Hemmens have added introductory and summary chapters to this edition, which aid readers in understanding the context, importance, and applicability of the case law. All chapters have been updated to reflect U.S. Supreme Court decisions up to and including the 2013 term of court. Among the important new cases covered are: Bailey v. United States (2013), Berghuis v. Thompkins (2010), Kentucky v. King (2010), Maryland v. King (2013), and Michigan v. Bryant (2011). A helpful Appendix contains the Bill of Rights and the Fourteenth Amendment, and a Table of Cases lists every case referenced in the text.
World Agriculture and the Environment
World Agriculture and the Environment presents a unique assessment of agricultural commodity production and the environmental problems it causes, along with prescriptions for increasing efficiency and reducing damage to natural systems. Drawing on his extensive travel and research in agricultural regions around the world, and employing statistics from a range of authoritative sources including the United Nations Food and Agriculture Organization, the author examines twenty of the world's major crops, including beef, coffee, corn, rice, rubber, shrimp, sorghum, tea, and tobacco. For each crop, he offers comparative information including: • a "fast facts" overview section that summarizes key data for the crop • main producing and consuming countries • main types of production • market trend information and market chain analyses • major environmental impacts • management strategies and best practices • key contacts and referencesWith maps of major commodity production areas worldwide, the book represents the first truly global portrait of agricultural production patterns and environmental impacts.
The Definitive Guide to Google AdWords
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue. What you’ll learn The hows, whys, and history of SEM and Pay-Per-Click web technologies How to set up and manage a Google AdWords account How to create and manage tightly focused ad campaigns The technology behind AdWords Selecting the best keywords and phrases to trigger your ad on a search page ROI management of your campaigns Optimizing the quality of your landing page Using AdWords for mobile marketing on smart phones and tablets Who this book is for Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in The Definitive Guide to Google AdWords. Table of Contents SEM and the Google Ecosystem AdWords in Depth Marketing with AdWords Getting Started with AdWords Local Advertising and Location Targeting Keyword Strategy Creating Ads and Landing Pages The Display Network Mobile Advertising with AdWords Account Management and Optimization Google Analytics and Actionable Data Testing with WebSite Optimizer
The Erotic History of Advertising
...a number of fascinating anecdotes...well-documented and fully illustrated...an interesting study in excess and American values. -Blue Ridge Business Journal...explores [sex in advertising] with zest, acuity, and almost suppressed humor...engagingly informative...sparkling social history.-ForeWord...will satisfy the standards of professionalsùacademic or commercial...This is obligatory stuff for anybody in the business...a delightfully provocative read for anyone who is the target of advertisingùanyone, today, who is not actually serving life tenure in a monastery.ö-Baltimore SunVictoria's Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and huge profits, anyone can see that sex sells. Despite polls indicating that the public would like to see less sex in advertising, Americans don't mean what they say. They continue to respond to the lure of provocative marketing and, most important to business, they buy. Knowing this, more and more advertisers are testing the limits of public taste in the highly competitive battle to capture the consumer's attention.All of this is well documented in Tom Reichert's profusely illustrated book, The Erotic History of Advertising. As Reichert amply demonstrates, the use of sex in advertising is far from being a recent fad. As long ago as the 1880s, Duke Cigarettes enclosed in their packs--not baseball cards--but similar small cards showing scantily clad women of the stage, which encouraged purchasers to keep buying to complete the whole set. In the 1920s Woodbury soap became the market leader largely through ads with images of romantic situations and claims that Woodbury soap made a woman's skin irresistible to the touch. In the 1930s White Owl cigars had great success in marketing through ads showing attractive couples locked in a passionate kiss, suggesting that only White Owls left the breath smelling pleasant. Warner Lambert capitalized on the same kind of imagery for decades to connect Listerine mouthwash with romantic success.With numerous illustrations showing many erotic ads--some campy, some esthetically elegant, some homoerotic--that push the boundaries of sexuality and taste from over a century of product marketing, Reichert not only tracks the history of sex in advertising but also explores the many factors that make the link between sex and our consumer culture so successful. Among other things, he considers the range of salacious imagery, from mildly suggestive to the use of outright nudity; the emotional impact of sexy ads; the influence of sex on brand recognition; what works and what doesn't; the differences between male and female responses; and the possible harms of using sex in advertising, especially in regard to young audiences and the perpetuation of female stereotypes.This thoughtful, enjoyable, and fascinating look into the world of advertising--from the late 1800s to the most erotic ads of today--will appeal to both media-savvy consumers and aficionados of pop culture.Tom Reichert, Ph.D., an Advertising Professor at the University of Alabama, has dedicated ten years to studying the prevalence of sex in advertising and its effect on persuasion. He has published on this topic in many scholarly journals, is a contributor to the Encyclopedia of Advertising, and is the lead editor and a contributor to Sex in Advertising: Perspectives on the Erotic Appeal.
Marketing Research That Won t Break the Bank
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
More Than Words Stories of Strength
They're your neighbors, your aunts, your sisters and your best friends. They're women across North America committed to changing and enriching lives, one good deed at a time. Three of these exceptional women have been selected as recipients of Harlequin's More Than Words award. And three New York Times bestselling authors have kindly offered their creativity to write original short stories inspired by these real-life heroines. We hope these stories inspired by strong, courageous women will touch your heart and motivate the heroine living inside you.
Powerful and lean, Eleven Days is an astonishing first novel full of suspense that addresses our most basic questions about war as it tells of the love between a mother and her son. When the story opens on May 11, 2011, Sara’s son, Jason, has been missing for nine days from a Special Operations Forces mission on the same night as the Bin Laden raid. Smart, young, and bohemian, Sara had dreams of an Ivy League university for Jason that were not out of reach, followed by a job on the Hill where there were connections through his father. The events of 9/11 changed Jason’s mind and Sara accepted that, steeping herself in all things military to better understand her son’s days, while she works as a freelance editor for Washington policy makers and wonks. Now she knows nothing more about Jason’s fate than the crowds of well-wishers and media camped out in the driveway in front of her small farmhouse in Chadds Ford, Pennsylvania, waiting to hear news. In a series of flashbacks we learn about Jason’s dashing absentee father, a man who said he was a writer but whose career seemed to involve being in faraway places. And through letters Jason writes home from his training and early missions, we get a picture of a strong, compassionate leader who is wise beyond his years and modest about his abilities. Those exceptional abilities will give Jason the chance to participate in a wholly different level of assignment, the most important and dangerous of his career. At the end Sara will find herself on an unexpected journey full of surprise. This is a haunting narrative about a mother’s bond with her son; about life choices; about the military, war, and service to one’s country. Lea Carpenter, a dazzling new talent with the kind of strong and distinctive voice that comes along all too rarely, has given us a thrilling and unforgettable story. This eBook edition includes a Reading Group Guide.