Principles of Marketing

Titre : Principles of Marketing
Auteur : Gary Armstrong
Éditeur : Pearson Australia
ISBN-13 : 9781486002535
Libération : 2014-10-01

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The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.

Principles of Marketing Student Value Edition

Titre : Principles of Marketing Student Value Edition
Auteur : Philip T. Kotler
Éditeur : Pearson
ISBN-13 : 0134461525
Libération : 2017-01-12

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Philip T. Kotler A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Principles of Marketing Student Value Edition Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Principles of Marketing Student Value Edition Plus 2014 Mymarketlab with Pearson Etext Access Card Package

Titre : Principles of Marketing Student Value Edition Plus 2014 Mymarketlab with Pearson Etext Access Card Package
Auteur : Philip Kotler
Éditeur : Pearson College Division
ISBN-13 : 0133878341
Libération : 2014-05-01

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Philip Kotler A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Principles of Marketing Student Value Edition Plus 2014 Mymarketlab with Pearson Etext Access Card Package Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Principles of Marketing

Titre : Principles of Marketing
Auteur : Philip Kotler
Éditeur : Pearson Education
ISBN-13 : 0137006691
Libération : 2010

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'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

Principles of Marketing

Titre : Principles of Marketing
Auteur : Philip Kotler
Éditeur :
ISBN-13 : 0273786997
Libération : 2013-01-11

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Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. New coverage in every chapter of this edition shows how companies and consumers are dealing with marketing and today's uncertain economy. Starting with a major new section in Chapter 1 and continuing with new sections, discussions, and examples integrated throughout the text, this edition shows how marketers must focus on creating customer value and sharpen their value propositions to serve the needs of today's more frugal consumers.

Principles of Marketing

Titre : Principles of Marketing
Auteur : Philip Kotler
Éditeur : Pearson College Division
ISBN-13 : PSU:000067824502
Libération : 2010

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Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study. Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.

The Marketing Plan Handbook

Titre : The Marketing Plan Handbook
Auteur : Marian Burk Wood
Éditeur :
ISBN-13 : 0137053509
Libération : 2011

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Features of the fourth edition of The Marketing Plan Handbook include: Your Marketing Plan, Step-by-Step - This new feature guides you through the development of an individualized marketing plan, providing assistance in generating ideas, and challenging you to think critically about the issues. Model of the Marketing Planning Process - A new conceptual model of the planning process serves as an organizing figure for the book. The model helps you visulize the connections between the steps and to focus on the three key outcomes of any marketing plan: to provide value, to build relationships, and to make a difference to stakeholders. Sample Marketing plan - the updated sample plan for the SonicSuperphone, a multimedia, multifunction smartphone, illustrates the content and organization of a typical marketing plan. Practical Planning Tips - Every chapter includes numerous tips that emphasize practical aspects of planning and specific issues to consider when developing a marketing plan. Chapter Checklists - Prepare for planning by answering the questions in each chapter's checklist as you create your own marketing plan. There are 10 checklists in all, covering a wide range of steps in the planning.

Principles of Marketing Plus Mymarketinglab with Pearson Etext Access Card Package

Titre : Principles of Marketing Plus Mymarketinglab with Pearson Etext Access Card Package
Auteur : Philip Kotler
Éditeur : Prentice Hall
ISBN-13 : 0133973107
Libération : 2015-04-02

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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For Principles of Marketing courses that require a comprehensive text This package includes MyMarketingLab® Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Personalize learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. 0133973107 / 9780133973105 Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package, 16/e Package consists of: 0133795020 / 9780133795028 Principles of Marketing, 16/e 0133862097 / 9780133862096 MyMarketingLab with Pearson eText - Access Card - for Principles of Marketing

Principles of Marketing Engineering and Analytics 3rd Edition

Titre : Principles of Marketing Engineering and Analytics 3rd Edition
Auteur : Gary L. Lilien
Éditeur : DecisionPro
ISBN-13 : 9780985764838
Libération : 2017-04-17

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We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **

Principles of Marketing

Titre : Principles of Marketing
Auteur : Philip Kotler
Éditeur :
ISBN-13 : 0139570020
Libération : 1999

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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.