Market-Driven Management: How to Define, Develop, and Deliver Customer Value

Titre : Market-Driven Management: How to Define, Develop, and Deliver Customer Value
Auteur : Frederick E. Webster Jr.
Éditeur : Wiley
ISBN-13 : 9780471236931
Libération :

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This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy.
* In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle.

Market-Driven Management: Strategic and Operational Marketing

Titre : Market-Driven Management: Strategic and Operational Marketing
Auteur : Jean-Jacques Lambin
Éditeur : Palgrave
ISBN-13 : 9780230276024
Libération : 2012-08-21

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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process.

Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth.

New to this edition:

- Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn
- Broad international perspective
- Thoroughly revised to reflect the latest academic thinking and research

With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

The Market-Driven Supply Chain: A Revolutionary Model for Sales and Operations Planning in the New On-Demand Economy

Titre : The Market-Driven Supply Chain: A Revolutionary Model for Sales and Operations Planning in the New On-Demand Economy
Auteur : Robert P. Burrows III
Éditeur : AMACOM
ISBN-13 : 9780814431634
Libération :

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Customer demands for individual attention and specialized products are transforming commerce at every stage--including the supply chain. Today's highstakes economy requires dynamic, market-savvy sales and operations planning (S&OP) to keep pace with accelerating service demands and response times.

It's not as daunting as it sounds with the tools, tips, and case studies in The Market-Driven Supply Chain. This practical yet expansive book helps organizations transition from outdated supply-driven processes to new market-driven models. Readers learn how to:

- Use robust analytics for conducting value segmentations and simulation analyses

- Develop a customer-centric culture and a collaborative organizational structure

- Dynamically rebalance the inventory mix to improve capacity and reduce costs

- Retool 26 management processes to achieve market-savvy S&OP

Unlike other books that focus on only supply chain strategies or S&OP or lean manufacturing, this book's sophisticated approach unifies all three areas, and it's the only one to explain how to operate in today's on-demand environment.


Market-Driven Management: Creating Profitable Top-Line Growth

Titre : Market-Driven Management: Creating Profitable Top-Line Growth
Auteur : B. Charles Ames
Éditeur : McGraw-Hill
ISBN-13 : 9780786305407
Libération :

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Over 25,000 copies sold in the previous edition! Updated and revised, "Market Driven Management" tackles the strategic issues that will determine the difference between success and failure for business in the 1990's. The authors share their experience and provide the tools needed to transform an organization into a responsive, customer-oriented, and profitable enterprise. Topics include: matching technology to market opportunity; thinking small to win big; and facing the realities of a more turbulent environment.

The New Deal at Work: Managing the Market-Driven Workforce

Titre : The New Deal at Work: Managing the Market-Driven Workforce
Auteur : Peter Cappelli
Éditeur : Harvard Business Review Press
ISBN-13 : 9780875846682
Libération :

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In this thought-provoking book, the author argues that the relationship between employees and employers--an association that both defines and drives the American workplace--is in a state of profound transition. Organizations that once provided long-term job security and lifetime career development are abandoning these programs in favor of market-based employment transactions: short-term contracts, temporary staffing, and outsourcing. Peter Cappelli explores recent developments in employment relationships and causes us to rethink our long-held assumptions about managing people. He reveals that the new arrangement shifts many of the risks of business from employer to employee, as individuals must now assume responsibility for developing their own skills and careers. Yet when internal development programs are reduced or nonexistent, how can employers retain the employees they need and secure the commitment and specialized skills that so many projects demand? Cappelli's conclusions make for important and compelling reading for employees, managers, policy makers, and anyone concerned with the market forces that shape the American workplace.

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

Titre : The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
Auteur : George S Day
Éditeur : Free Press
ISBN-13 : 9780684864679
Libération :

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Market Driven Strategy is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.

Market Driven Management: Prescriptions for Survival in a Turbulent World

Titre : Market Driven Management: Prescriptions for Survival in a Turbulent World
Auteur : B. Charles Ames
Éditeur : Irwin Professional Pub
ISBN-13 : 9781556230387
Libération :

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THE DUST JACKET HAS VERY TINY WEAR.THE BOOK IS IN EXCELLENT CONDITION, COPYRIGHT 1989,HARDCOVER

Applied Asset and Risk Management: A Guide to Modern Portfolio Management and Behavior-Driven Markets (Management for Professionals)

Titre : Applied Asset and Risk Management: A Guide to Modern Portfolio Management and Behavior-Driven Markets (Management for Professionals)
Auteur : Marcus Schulmerich
Éditeur : Springer
ISBN-13 : 9783642554438
Libération :

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This book is a guide to asset and risk management from a practical point of view. It is centered around two questions triggered by the global events on the stock markets since the middle of the last decade:

-  Why do crashes happen when in theory they should not?

-  How do investors deal with such crises in terms of their risk measurement and management and as a consequence, what are the implications for the chosen investment strategies?

The book presents and discusses two different approaches to finance and investing, i.e., modern portfolio theory and behavioral finance, and provides an overview of stock market anomalies and historical crashes. It is intended to serve as a comprehensive introduction to asset and risk management for bachelor’s and master’s students in this field as well as for young professionals in the asset management industry. A key part of this book is the exercises to further demonstrate the concepts presented with examples and a step-by-step business case. An Excel file with the calculations and solutions for all 17 examples as well as all business case calculations can be downloaded at extras.springer.com.


What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Titre : What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Auteur : Anthony Ulwick
Éditeur : McGraw-Hill Education
ISBN-13 : 9780071408677
Libération :

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A world-renowned innovation guru explains practices that result in breakthrough innovations

"Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."


-Clayton Christensen

For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually.

In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated.

Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives.

With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to:

  • Obtain unique customer inputs that make predictable innovation possible
  • Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do
  • Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value
  • Systematically define breakthrough products and services concepts

Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want.


Knock Knock This Week Pad

Titre : Knock Knock This Week Pad
Auteur : Knock Knock
Éditeur : Knock Knock
ISBN-13 : 9781601064998
Libération :

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Don’t let yet another 168 hours of your life get away from you. This purpose-driven pad lets you organize your daily affairs and monitor the big picture at the same time. You can even get a jump on next week’s tasks as you maximize efficiency over and over—and over—again. Swell present for the office—or the home! Perfect for the organized and the disorganized alike! 6 x 9 inches, 60 sheets. Knock Knock is an independent maker of clever gifts, books, and whatever else we can think up. Our mission is to bring humor, creativity, and smarts to everyday life. Say something more with #knockknockstuff.

Market Driven Management

Titre : Market Driven Management
Auteur : Jean-Jacques Lambin
Éditeur : Palgrave Macmillan
ISBN-13 : 9781137267511
Libération : 2012-07-19

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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Market Driven Management

Titre : Market Driven Management
Auteur : Frederick E. Webster
Éditeur : John Wiley & Sons Incorporated
ISBN-13 : 0471236934
Libération : 2002-09-25

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This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment.

Market Driven Management

Titre : Market Driven Management
Auteur : Jean-Jacques Lambin
Éditeur : Palgrave Macmillan
ISBN-13 : 9780230363120
Libération : 2012-07-19

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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Market Driven Management

Titre : Market Driven Management
Auteur : Jean-Jacques Lambin
Éditeur : Palgrave Macmillan
ISBN-13 : 9780230207790
Libération : 2007-04-27

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Taking a market orientation approach, Market-Driven Management challenges the 'functional' role of marketing departments. The author enlarges the market definition to embrace all the key market players, and examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/lambin/1e/

The Business Oriented CIO

Titre : The Business Oriented CIO
Auteur : George Tillmann
Éditeur : John Wiley & Sons
ISBN-13 : 9780470377734
Libération : 2009-04-15

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The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.

Market driven Management

Titre : Market driven Management
Auteur : B. Charles Ames
Éditeur : Irwin Professional Pub
ISBN-13 : 0786305401
Libération : 1997-01

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This revised text examines the strategic issues determining the difference between business success and failure in the 1990s. It provides the tools for transforming an organization into a responsive, customer-orientated and profitable enterprise

Market driven Management and Corporate Growth

Titre : Market driven Management and Corporate Growth
Auteur : Silvio M. Brondoni
Éditeur :
ISBN-13 : 8834838769
Libération : 2012

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Silvio M. Brondoni A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Market driven Management and Corporate Growth Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Shut down the home office

Titre : Shut down the home office
Auteur : Frank Alexander Armstrong
Éditeur : Dutton Adult
ISBN-13 : 1556112483
Libération : 1991-04-01

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Presents a practical guide to business management that emphasizes communication with customers and personal involvement in the marketplace

Market Driven Management

Titre : Market Driven Management
Auteur : John Blizard
Éditeur :
ISBN-13 : 0646391011
Libération : 2000

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Essay discussing aspects of business survival. Topics covered include technology and the evolution of services, integration and implementation, unemployment, poverty, job security, inequality and productivity. Examines the companies Sears, Ford and IBM and discusses their approaches to business management.

Market driven Management

Titre : Market driven Management
Auteur : Donald M. Norris
Éditeur : Amer Society of Assn Executives
ISBN-13 : 0880340444
Libération : 1990

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Donald M. Norris A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Market driven Management Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.